Free downloads books in pdf format Authenticity: Building a Brand in an Insincere Age by Mark Toft, Jay Sunny, Rich Taylor ePub MOBI 9781440873218
Par hillyard amy le jeudi, avril 15 2021, 20:59 - Lien permanent
Authenticity: Building a Brand in an Insincere Age by Mark Toft, Jay Sunny, Rich Taylor
- Authenticity: Building a Brand in an Insincere Age
- Mark Toft, Jay Sunny, Rich Taylor
- Page: 198
- Format: pdf, ePub, mobi, fb2
- ISBN: 9781440873218
- Publisher: ABC-CLIO, Incorporated
Free downloads books in pdf format Authenticity: Building a Brand in an Insincere Age by Mark Toft, Jay Sunny, Rich Taylor ePub MOBI 9781440873218
Overview
A common problem in marketing is what a brand says in advertising isn't always what customers and employees experience. This book shows you how to align your marketing efforts with the purpose of your brand. Too many companies depend on marketing tactics that don't match the needs and concerns of their customers, or embrace messaging and causes that don't connect. Authenticity is an anti-gimmick business book. It prescribes clear strategies that enable companies to communicate in a more genuine, emotional way. Authors Mark Toft, Jay Sunny, and Rich Taylor provide a series of approaches to help embrace and communicate the purpose of your brand with effectiveness. Whether you're a business executive who wants to be more persuasive or an advertising professional looking to grow your brand, this book combines the authors' successful experiences at top agencies into practical advice that can work for anyone in any business. Readers will learn the importance of purpose and conflict in marketing activities, how to approach advertising with clarity and passion, and how to plan content while avoiding the false allure of aspirational advertising and insincere corporate social responsibility. Inauthentic messaging can often spell failure for a business, but the company that tells a genuine, compelling story to its clients is the one that succeeds. Supports reading in small doses through short, provocative chapters Offers refreshed principles and strategies to help reveal or recover authenticity in your branding, messaging, advertising, and marketing Roots advice in over five decades of combined business and marketing experiences producing award-winning campaigns Provides examples and analysis of brands that align marketing with their genuine purposes Relates surprising and commonsense wisdom in an engaging style, free of business jargon
Other ebooks: Téléchargements complets d'ebook pdf complets Jefferson PDB FB2 here, Libros de audio descargar gratis kindle SIGO SIENDO YO (ANTES DE TI 3) 9788491292395 download pdf, Il télécharge des ebooks Logicomix 9782311102321 in French RTF DJVU FB2 par Apostolos Doxiadis, Christos Papadimitriou, Alecos Papadatos pdf, Recherche et téléchargement de livres pdf Soutenir sans prescrire - Aperçu synoptique de l'approche centrée sur le développement du pouvoir d'agir des personnes et des collectivités (DPA-PC) 9782981081155 download pdf, Téléchargez gratuitement le fichier pdf ebook Norme NF EN ISO 10993-1 Evaluation biologique des dispositifs médicaux - Partie 1 : évaluation et essais au sein d'un processus de gestion du risque par AFNOR in French here, Descargas gratuitas de libros franceses. Seeker 9781635830385 in Spanish FB2 download pdf, Rapidshare trivia ebook download The Boy, the Mole, the Fox and the Horse 9780062976581 by Charlie Mackesy English version link, Pdf format ebooks free download The Sketchbook of Loish: Art in progress by Lois van Baarle, 3dtotal Publishing here, Livres téléchargeables gratuitement pour kindle Sarkozy-Kadhafi - Des billets et des bombes par Fabrice Arfi, Benoît Collombat, Thierry Chavant, Michel Despratx ePub PDB 9782413015611 read pdf, Libros en pdf descargados gratuitamente TEA ROOMS: MUJERES OBRERAS site,